FOR IMMEDIATE RELEASE
Contact:Rob Gaudio
Harbor Credit
1111 6th Ave., 6th Floor
San Diego, CA 92101
Phone: 619.308.5259
Email: info@harborcredit.com
Web: www.harborcredit.com
Harbor Credit Announces Launch of Private Label Program for Affiliates
San Diego, CA – February, 2006 – Harbor Credit (http://www.harborcredit.com), the premier resource on automotive and consumer lending, today announced the launch of it's Private Label Program in the auto and mortgage financing category, presenting a big opportunity to publishers and search marketers.
Harbor Credit has solidified itself as a technology provider for the Affiliate Publisher and Lead Generation community by offering nationwide dealer coverage for car leads, selling through more than 8,000 dealers. Their innovations not only enable partner sites to brand their own application pages, but they also feed generated leads into an intelligent marketplace that sorts and routes the leads in real-time to the highest paying buyer. That means higher payouts than typical affiliate plans, and greater site conversion than link-based models.
Greg DiCristina, Vice President of Business Development, said of the program launch, "We refuse to fall into the category of 'just another lead trader.' Our affiliates are afforded multiple lead sales networks at one time. And with our current sell-through rate, we are well on our way to setting new standards for all private label programs."
More specifically, the program allows affiliates to offer auto finance application forms directly to their existing site users – making time-to-market instant and eliminating all technical development. Implementation simply requires link selection, corresponding copy, and placement. Harbor Credit has assumed the tasks of designing and hosting the landing/application pages so affiliates can maintain the look and feel of their original site. The move ensures a consistent user experience and is proven to increase conversion over link referrals – in some cases, up to 250%.
Rob Gaudio, President of Harbor Credit, says, "Our affiliate leads are far more likely to be placed through us than through anyone else in the industry. Whether it is auto loans, auto refinance, new cars, or mortgages, conversion rates are much higher with a quality private label program, like ours, than with simple link-based redirects."
About Harbor Credit
Harbor Credit is a leading Automotive Lead Generator that provides technology solutions for Automotive Publishers and Lead Generators. Our technology offers consumers access to multiple lenders, dealer networks, and finance companies through one simple form. It owns and operates HarborCredit.com, a consumer website that features simple, convenient access to nationwide car inventories, qualified dealer quotes, and up-to-date auto and lending information. The site is dedicated to helping consumers make the smartest decisions possible when it comes to buying and selling cars, shopping and applying for financing. For more information, visit http://www.harborcredit.com or call 619-308-5259.